EXPERIENCE
GBW’s background sits at the intersection of strategy, products, markets and operations.
A BUSINESS FOUNDATION
A product plan depends on its market. A growth strategy depends on execution. An operational change depends on the people who make it work.
GBW’s consulting history reflects those connections: developing strategic planning and decision-making tools, market analysis and pricing models, and working with sales, marketing and engineering teams.
The areas below describe GBW’s experience and historical work. They are not a catalogue of services currently offered for engagement.
DIRECTION & DECISIONS
Understanding a business’s position and identifying where it can grow. GBW’s background includes development planning, executive-level advice and preparation of business proposals.
CONCEPT TO MARKET
Connecting market requirements with product plans, pricing and go-to-market decisions. Greg’s experience includes working with engineering, sales and marketing groups on product migration strategies.
UNDERSTANDING THE SYSTEM
Mapping how an organisation works before deciding what should change. That work involved examining existing processes, identifying improvements and using facilitation to help teams work through complex issues.
COMMERCIAL UNDERSTANDING
Bringing structure to market questions and commercial decisions. GBW’s history includes market analysis, sales analysis and the development of models to support planning and pricing.
SECTORS IN GBW’S HISTORY